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“The guidelines for the Icon Project were functionality and design, clean aesthetics and technical performance. A concept of the kitchen as far from lacking in personality, a space for minimalist design yet with great charm marked by the expressive simplicity and emotional force needed to meet the various user expectations. I like to think I succeed in satisfying everyone who loves rationality and functionality without having to give up the heart of things. With my collections I try to address a public with a refined, contemporary taste that wants a carefully designed room where luxury is for living and not merely to be put on display. In addition to the introduction of several innovative technical solutions like the creation of the “AIR” door and the

Giuseppe Bavuso

completely integrated elements, the research on materials was fundamental. Icon has been created using solutions of great technical value and strong visual impact, finishing elements capable of modifying the sense of comfort and giving the kitchen an interpretation which is not only aesthetic, but also tactile. In Ernestomeda

I have found the ideal partner; the realisation of a complex project requires engineering and making the best use of the technical and human resources of a Company with which a far reaching collaboration is possible, because it is of paramount importance that production-linked issues are dealt with together.”

GIUSEPPE BAVUSO (1959) is an architect and designer. He works with various companies in Italy and abroad as designer and art-director, providing total management of the product, from conception to engineering and visual communication. Through his own Product Design firm, established in 1986, he works as designer and consultant for companies in the furniture and biomedical equipment industries. He has received several Italian and international awards, including the 1st Prize at the “International Design Awards” with the design for the “Pick Up” sofa for Brunati (1990) and the 1st Prize in the “KBB Review New Year’s Honor-List For 2000” for the “Zenit” bookcase and walk-in wardrobe system for Rimadesio (2000).

In 2005 he was selected by the “Design Index” for the “Compasso d’Oro” competition with the “Graphis” system for Rimadesio and in 2008 he was selected with the “Vela” interior door, also for Rimadesio, for the 21st Compasso d’Oro. In 2013 he was selected by the “Design Index” with “Icon” kitchen system for Ernestomeda, that in the same year won the Red Dot Award.

Ernestomeda Icon-Luxury Italian Kitchen

Silver Tree Kitchens Showroom

15a Madeira Road

West Byfleet


KT14 6DH

Mail: enquiry